100 North 20th Street, 4th Floor
Philadelphia, PA
Tel: 215-320-4650 | Fax: 215-564-2175
info@trainingresourcegroup.com
TRG Guest Day

On the mornings of March 22nd and March 24th The Training Resource Group hosted a Guest Day program at The Union League. Guest Day is designed to give our clients an opportunity to introduce a friend or associate to the TRG training program with the added benefit of attending a networking event packed with prospects. The program topic was How to Maximize Membership in Associations. Taylor Fernley, CEO of Fernley & Fernley, was the guest speaker for this event. We would like to thank the over 125 participants who attended, and we look forward to seeing everyone at our next Guest Day program.
Top 10 Ways To Be More Effective Networking

1. List the names of as many organizations as possible that you could join.
2. Attend events that present good networking opportunities.
3. Develop a killer 30-second commercial.
4. Set goals for what you want to accomplish at each event.
5. Join a committee.
6. Don't attempt to sell at the event.
7. Go to the event looking to give referrals. People will see you as a resource.
8. Practice the 70/30 rule.
9. Focus on asking people why they are there and what business they are in before you tell them about your business.
10. Track the following regarding the events you attend: dollar investment, time investment, and how much business you are getting from each activity.

Message from the President

As spring arrives and the weather turns warm, one of the issues our clients face is keeping their business pipeline full. The fresh start and budgets of the new year have faded away, yet the pressure of hitting our year end numbers seems far away. Many of our clients have just finished countless hours completing 1st quarter projects, and have forgotten to keep the business pipeline full. What they fail to realize is that the second quarter of business can be the make or break quarter of the year. This is not the time to coast. Your main goal should be to remain focused and committed to your goals. The most effective way to do that is to make sure you show up to class each and every week; commit to using the system; and continue living the behavior you planned when you developed your cookbook. All of these things will help you to hit your goals and continue to grow your business. So as the weather turns warm and growth seems all around us, make sure your business continues to grow as well.

Sincerely,

Chuck Polin
President, The Training Resource Group

Client's Corner

Sovereign Bank

In January, The Training Resource Group began an ongoing training relationship with Sovereign Bank. Over the next two years we will be providing a customized business development program at our training center to all of the business development officers in the Philadelphia Region for Sovereign Bank.

Sovereign Bank goes beyond the basics for their clients. They design financial services that offer a business everything they need from checking accounts, to lines of credit, to terms loans and mortgages, to commercial equipment and vehicle financing.

To learn more about Sovereign Bank’s programs, or to find the branch near you, please visit them on the web at www.sovereignbank.com.
TRG in the News

Evan Polin has been retained by the Greater Philadelphia Chamber of Commerce to provide all of their sales training. Evan is training the Membership and Benefits Sales Departments and he is also working with the Account Executives. The On the Move campaign (the Chamber’s Annual Membership drive) had Evan train Chamber Members at the phone blitz and a rewards event for the drive.

Chuck Polin was asked to join The Committee of 70 and is currently working on the fundraising committee.

Chuck has also recently provided talks at the AIA, the Pennsylvania Bar Institute, the Delaware Valley Legal Marketing Group, and the PM Forum.
 
Upcoming Events

Boot Camp: May 2, 2005 4:00-7:00pm: A three-hour intense overview of the Sandler Selling System from Bonding and Rapport through Post-Sell. We strongly recommend that you participate in this program at least one time to help you gain a better understanding of the system and how to use it. Clients of The Training Resource Group can register by emailing helene@trainingresourcegroup.com.

Executive Briefing for “Non-Selling Professionals: May 12 from 7:30-10:00am at The Union League:
A complementary training session for Attorneys, Architects, Engineers, and Accountants.
Click here for an invitation.

Executive Briefing: May 19 from 7:30-10:00am at The Union League:
Executive Briefing for Business Owners, V.P. of Sales, Training Directors, and High Level Sales People.
Click here for an invitation.
 
 
 

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